Vizio currently primarily produces television sets. Vizio became the largest LCD TV seller (by volume) in North America for the second quarter of 2007, with 606,402 TVs sold, a 76% jump from the previous quarter. Its market share increased from 9.4% to 14.5%. In September 2008, Vizio started selling LCD TVs to Costco in Japan. In February 2009, Vizio announced they would stop production of plasma televisions. At the CES 2009, Vizio introduced a 240 Hz LED-backlit VF551XVT 55" LCD TV.

Vizio has also begun production on other Audio/Video equipment such as High Definition Surround Sound Systems, LCD computer monitors and HDTV accessories. The company released its first Blu-ray Disc player in August 2009. At the beginning of 2011, it was stated that Vizio will extend its portfolio of electronics devices to mobile phones, with the name Via Phone, and tablets, named Via Tablet. The new phones and tablets are expected to be shown at 2011 Consumer Electronics Show.